It was Facebook what done it: Did the Tories win over middle-England voters on Facebook?

The dust may have settled on the UK election, but many of us have been left still trying to come to terms with how the Conservative managed such an unexpected landslide victory. Experts… Continue reading

Donation: The Behavioral Approach

In times of post-recession fallout, we’re all a little less care-free and a little more cautious. With our sensible hem-lines and down-to-business persona it has become increasingly difficult for charities to loosen our… Continue reading

Lost in Translation

So Oreo creater Kraft Foods Inc revealed the new name of their international biscuit business last week. It’s  Mondelez. The result of an employee crowdsourcing project, it’s the amalgamation of ‘Monde’, from the… Continue reading

The gains of being pure at heart

Everything seems a little, impersonal nowadays. We’ve all become usernames, reference numbers and IP addresses. Everything is about profits, losses, money, greed. Bottom lines. The recent financial meltdown has left a bitter taste… Continue reading

Un-possible retour

When you look at an old photograph. One that you haven’t seen in years. Or maybe that you didn’t even know existed. And you get this warmth in your belly, and this huge… Continue reading

The Twilight Zone

Where the f… do evenings go? That period of time between 5 and 9 that feels about as concrete as falling snow. Is this occurrence universal? Or am I just experiencing some kind… Continue reading

The (un)alternate world below our fingertips

The age old question, is it inherent altruism or egocentrism that makes us human. Are we a naturally fair and moral species, seeking equality, that has been waylaid and forced to adapt to… Continue reading

Death of the Textbook?

According to Apple Insider, , reports are claiming that the company is on verge of launching a new ipad app which will makes standards-compliant e-book publishing as easy as recording a song in… Continue reading

What the F?!

Jakob Nielsen and others conducted quasi-scientific studies which tracked eye movement and dwell times of a number of site visitors to produce a heat-map showing the most heavily consumed (time spent) areas of… Continue reading

Creative block

My somewhat ceaseless, somewhat disheartening quest for post-graduation employment prospects recently led me to a particular graduate scheme whose application probed my capacity for creativity. It was just one question. About 1/10th of… Continue reading